You’re mid-adjustment.
The phone rings out.
gema Front Desk answers every call 24/7, books the initial assessment or the adjustment, and answers patient texts the same way — $299/mo per location. Or start at $149/mo with online booking patients use themselves at 11 p.m. $0 setup.
Solutions
Built for chiropractic clinics.
Everything gema does for a chiropractic clinic, and the plan each part comes in. A part-time receptionist runs about $2,400 a month. An answering service takes messages for $850–$2,000 and still cannot book anyone. gema starts at $149 per clinic location — $0 setup, 0% booking commission, no per-practitioner fees.
Every call answered — even mid-adjustment
gema picks up on the first ring, day or night. A new patient asking about a first visit, a regular moving Thursday’s appointment — it books, reschedules or cancels while your hands stay on the patient.
Patients who text get booked by text
A patient who texts your gema number to book, move or cancel gets an answer from gema by text, at any hour, and the change lands on your schedule — no callback, no phone tag.
Patients book themselves at 11 p.m.
Your booking widget shows real openings from your real schedule. Patients pick the chiropractor and the time, then cancel or reschedule themselves without phoning the desk.
Right practitioner, right length
An initial assessment and a fifteen-minute adjustment are not the same booking. gema knows your appointment types, their durations and each chiropractor’s hours, and books accordingly.
Confirmations and reminders, sent for you
Every booking gets a confirmation, then a reminder before the visit — by email on Booking, by text or email on Front Desk. Nobody at the desk has to send them.
The questions that fill your voicemail
Hours, parking, what a first visit involves, whether you direct-bill — answered from your clinic’s own words. Anything gema is unsure of goes to your team instead of a guess.
In Canada
Built around how Canadian chiropractic clinics actually get paid
Chiropractic is not covered by OHIP in Ontario, and every caller already knows it — which is why so many of your calls open with a question about money rather than a question about pain. Does extended health cover this. Is this a WSIB claim. My insurer said to get a referral first, is that true. A motor-vehicle claim needs different paperwork than a walk-in with a stiff neck, and the person asking cannot tell which one they are. gema answers those calls in your words. You tell it whether you direct-bill, what a first visit costs, what a WSIB or MVA patient should bring, and how long an initial assessment runs against a regular adjustment — and it books the right appointment type with the right chiropractor, at eleven at night if that is when they called. Anything it has not been told, it hands to your team rather than guessing. Coverage checks and claims stay with your team, and your billing stays exactly where it is today. Records are stored in Canada, and gema is built for PHIPA and PIPEDA.
gema Front Desk
Four channels. One AI answering all of them.
Voice, SMS, web chat and email — gema answers all four, day and night, and books the appointment. That is gema Front Desk, $299/mo per clinic location. Want self-serve online booking instead, with AI chat in your booking widget and the patient portal? That is gema Booking, $149.
Voice Agent
Picks up on the first ring, 24/7. No hold music, no voicemail, no patient calling the clinic down the street instead.
- Books, cancels & reschedules appointments
- Checks real-time availability across your team
- Answers hours, parking, direct billing & service questions
- Transfers calls to your team during open hours
Setup
Live today. No dev team required.
Set up your clinic
gema is your booking system — it owns your calendar, availability and bookings, so there is no separate scheduler to wire up. Add your services, practitioners and hours in the dashboard. No developer needed.
Give it your rules
Hours, direct billing, cancellation policy, which appointment types it may book and for whom. gema follows your configuration exactly — and asks your team when it should not decide alone.
Go live today
Put the booking widget on your website and let patients book themselves. Add gema Front Desk and forward your phone, embed the chat widget, turn on SMS and email — it answers from the first call.
Integrations
Your chart stays where it is. Your bookings go straight into it.
gema owns the calendar and takes the booking. Every confirmed booking — and every cancellation — is sent straight into Aspire, Cliniko, Juvonno, IntakeQ / PracticeQ or Practice Better (beta), so your chart matches the day. Run something else? Tell us what it is.
Disclaimer: gema is an independent service and is not affiliated with, endorsed by, sponsored by, or in any official partnership with the companies named above. All third-party product names, company names, logos, trademarks and brands are the property of their respective owners and are referenced here for identification and illustrative purposes only. Such reference does not constitute or imply endorsement, sponsorship, certification, or affiliation. Integration availability may change without notice and is not guaranteed; a reference to a third-party system is not a commitment that the integration is currently available.
Live — not a recording
Talk to gema.
This is the same AI that would answer your clinic’s phone. Click, speak, interrupt it, try to trip it up. No form first.
Try saying
Pricing
Priced per location. Built to grow.
Priced per clinic location — never per practitioner. Start with online booking, put your own team on a smarter phone, or give gema the whole front desk.
A part-time receptionist runs about $2,400 a month. An answering service that only takes messages runs $850–2,000. gema starts at $149.
gema Booking
Online booking, scheduling and the patient portal, with AI chat in your booking widget.
- Booking widget for the website you already have
- Scheduling across your practitioners and services
- AI chat inside your booking widget
- Patient portal — appointments, messages & documents
- Self-serve cancel & reschedule, 24/7
- Email confirmations & reminders
- Ask gema — your staff's AI assistant
- 1,000 gema Credits monthly (≈ 33 AI chats)
gema Smart Phone
Everything in Booking, plus your clinic line answered by your team in gema — with gema assistance on every call.
Everything in Booking, plus:
- Your clinic line, answered by your team inside gema
- Live gema assistance on every call — answers from your own clinic info
- 3,000 gema Credits monthly (≈ 1,000 staff call minutes with gema assistance)
gema Front Desk
The AI front desk — every call, text, chat and email answered.
Everything in Booking, plus:
- AI answers every phone call — 24/7, no hold, no voicemail
- SMS, email & web-chat receptionist
- Conversational booking, cancellation & rescheduling
- Reminders by text, email or phone call
- Intake forms emailed to new patients
- Cross-channel activity log for your team
- Escalation to staff when it matters
- Dedicated phone number — go live today
- 6,000 gema Credits monthly (≈ 200 AI call minutes)
+ gema Smart Phone on Front Desk: $99/mo with 2,000 more credits (coming soon)
Start with gema Front DeskWhat's a gema Credit?
A credit is 5 cents. Your plan includes a monthly pool of them, and everything gema does for you — AI calls and chats, every email, text and portal message — draws from it. Front Desk's 6,000 credits cover about 200 minutes of AI calls, or 200 AI conversations, or any mix.
Go past your credits and nothing stops and nothing upgrades itself: extra credits are 5 cents each — $1.50 an AI call minute — billed with your next monthly invoice. Nothing to prepay.
Costs nothing
- Bookings patients make step by step in the booking widget
- Patients browsing the patient portal — appointments, forms and documents
- Your calendar and dashboard
- gema's own account and billing emails to you and your team
$0 setup · 0% booking commission · no per-practitioner fees · cancel anytime — built to PHIPA and PIPEDA, records stored in Canada.
gema vs. the alternatives
gema Front Desk
$299/mo
per clinic location · CAD
- Answers 24/7
- Books, cancels & reschedules
- Voice, SMS, chat & email
Answering service
~$850–2K/mo
billed per call
- Takes messages only
- Cannot book
- Phone only
Part-time receptionist
~$2,400/mo
wage + benefits
- Business hours only
- One call at a time
- Sick days, vacation, turnover
Multi-location group? Talk to us about Enterprise
ROI
Someone has to answer the phone.
A clinic whose phone gema answers 200 times a month, at about 3.4 minutes a call billed by the started minute, uses about 780 AI minutes: the 200 that come with gema Front Desk, and about 580 more billed with your monthly invoice. Here is what that costs next to the person you would otherwise hire to answer them.
between gema Front Desk at about $1,169 a month for 200 calls and a part-time receptionist at about $2,400 — and gema does not stop at 5pm.
Request a demo
See gema running your clinic.
Give us your website and we build you a working demo on your real services, practitioners and hours — then email you the link. No call to sit through, no card, nothing to install.
FAQ