Parm Gill
Founder & CEO
Leads company strategy, go-to-market and partnerships. Spends most days with owners and operators, learning where their day goes and making sure gema gives it back.
About General Magic
Your business shouldn’t run you.
gema is your AI business partner: the operations management platform that brings clients, schedule, conversations, team and know-how into one place, learns how the business runs, and does the work.
Our mission: the AI advantage for Main Street. General Magic Inc. is an Ottawa company; gema is short for General Magic. We have built gema in-house since September 2025.
2025
Founded
Ottawa
Headquarters
Canada
Team across the country
An entrepreneur and an engineer.
Chris Melnick-MacDonald
Co-Founder & Chief Platform Officer
Leads the vision and build of the gema platform, made to run a business the way its best operator would, every hour of every day.
Our team works across Canada.
Talk to the founders.
Press, partnerships and investor relations: write to the founders directly.
We’re hiring in engineering, sales and onboarding.Engineering:chris@generalmagic.aiSales and onboarding:parm@generalmagic.ai