Per clinic location, per month, in CAD: $149 for gema Booking and $299 for gema Front Desk. Each plan includes a monthly pool of gema Credits; usage past the pool is billed at the end of the month. $0 setup, 0% booking commission, no per-practitioner fees, cancel anytime.

What happens if we use more than our credits?

Nothing stops and nothing upgrades itself. Usage past your pool is billed monthly at 5 cents a credit — $1.50 an AI call minute. You get an email at 75, 90 and 100% of your pool. There are no prepaid packs to buy.

Do you charge per practitioner?

No. Pricing is per clinic location. Add practitioners and your subscription price does not change. Multi-location groups are quoted as a group — talk to us.

Is there a setup fee or a contract?

No setup fee and no long-term contract. Cancel anytime.

Pricing

Priced per location. Never per practitioner.

Start with online booking, put your own team on a smarter phone, or give gema the whole front desk. $0 setup, 0% booking commission, cancel anytime. All prices in CAD.

$149

Starting price / mo

$0

Setup fee

0%

Booking commission

gema Booking

$149/mo per location

Online booking, scheduling and the patient portal, with AI chat in your booking widget.

Booking widget for the website you already have
Scheduling across your practitioners and services
AI chat inside your booking widget
Patient portal — appointments, messages & documents
Self-serve cancel & reschedule, 24/7
Email confirmations & reminders
Ask gema — your staff's AI assistant
1,000 gema Credits monthly (≈ 33 AI chats)

Start with gema Booking

gema Front Desk

$299/mo per location

The AI front desk — every call, text, chat and email answered.

Everything in Booking, plus:

AI answers every phone call — 24/7, no hold, no waiting for a call back
SMS, email & web-chat receptionist
Conversational booking, cancellation & rescheduling
Reminders by text, email or phone call
Intake forms emailed to new patients
Cross-channel activity log for your team
Escalation to staff when it matters
Dedicated phone number — go live today
6,000 gema Credits monthly (≈ 200 AI call minutes)

+ gema Smart Phone on Front Desk: $99/mo with 2,000 more credits (coming soon)

Start with gema Front Desk

gema Smart Phone

Coming soon

$249/mo per location

Everything in Booking, plus your clinic line answered by your team in gema — with gema assistance on every call.

Everything in Booking, plus:

Your clinic line, answered by your team inside gema
Live gema assistance on every call — answers from your own clinic info
3,000 gema Credits monthly (≈ 1,000 staff call minutes with gema assistance)

Join the waitlist

Every plan runs on gema Credits.

What's a gema Credit?Rate card

AI phone call, per started minutegema answering your line, AI reminder calls, and talking to gema in your dashboard30 credits

AI chat or text conversationup to 6 AI replies; starts over after 30 minutes of quiet30 credits

Each further AI reply in that conversation5 credits

AI email reply15 credits

Ask gema question (typed)a question you speak in the dashboard is billed as call minutes, not again as a question10 credits

Text message appointment reminderincludes the patient's reply and our acknowledgement3 credits

Any other text we send, per segment160 characters a segment, or 70 when the text has emoji or some accented letters2 credits

Automatic emailconfirmations, reminders, cancellations, reschedules, portal sign-in codes and staff alerts1 credit

Email your team sends a patient1 credit

Text or email a patient sends youa patient's reply to a text reminder is included in the reminder1 credit

Patient portal message, either directionthe portal's AI assistant is billed as an AI chat conversation1 credit

Staff call minute on the gema softphone2 on a toll-free number1 credit

gema assistance on a staff call, per minutefrom the moment gema joins the call2 credits

Costs nothing

Bookings patients make step by step in the booking widget
Patients browsing the patient portal — appointments, forms and documents
Your calendar and dashboard
gema's own account and billing emails to you and your team

A credit is 5 cents. Your plan includes a monthly pool of them, and everything gema does for you — AI calls and chats, every email, text and portal message — draws from it. Front Desk's 6,000 credits cover about 200 minutes of AI calls, or 200 AI conversations, or any mix. Go past your credits and nothing stops and nothing upgrades itself: extra credits are 5 cents each — $1.50 an AI call minute — billed with your next monthly invoice. Nothing to prepay.

$0 setup · 0% booking commission · no per-practitioner fees · cancel anytime — built to PHIPA and PIPEDA, records stored in Canada.

Multi-location group? Talk to us about Enterprise

Someone has to answer the phone.

A clinic whose phone gema answers 200 times a month, at about 3.4 minutes a call billed by the started minute, uses about 780 AI minutes: the 200 that come with gema Front Desk, and about 580 more billed with your monthly invoice. Here is what that costs next to the person you would otherwise hire to answer them.

gema Front Desk$299 plan + $870 usage · Per clinic location · CAD · $0 setup · cancel anytime: ~$1,169/mo
Part-time receptionistwage + benefits · business hours only: ~$2,400/mo

$15Kdifference over a year

between gema Front Desk at about $1,169 a month for 200 calls and a part-time receptionist at about $2,400 — and gema does not stop at 5pm.

Pricing questions

See gema running your clinic.

Give us your website and we build you a working demo on your real services, practitioners and hours — then email you the link. No call to sit through, no card, nothing to install.