Pricing

Priced per location. Never per practitioner.

$0 setup · 0% booking commission · cancel anytime · all prices in CAD.

Pricing

Priced per location. Built to grow.

Priced per clinic location — never per practitioner. Start with online booking, put your own team on a smarter phone, or give gema the whole front desk.

A part-time receptionist runs about $2,400 a month. An answering service that only takes messages runs $850–2,000. gema starts at $149.

gema Booking

$149/mo per location

Online booking, scheduling and the patient portal, with AI chat in your booking widget.

  • Booking widget for the website you already have
  • Scheduling across your practitioners and services
  • AI chat inside your booking widget
  • Patient portal — appointments, messages & documents
  • Self-serve cancel & reschedule, 24/7
  • Email confirmations & reminders
  • Ask gema — your staff's AI assistant
  • 1,000 gema Credits monthly (≈ 33 AI chats)
Start with gema Booking
Coming soon

gema Smart Phone

$249/mo per location

Everything in Booking, plus your clinic line answered by your team in gema — with an AI copilot on every call.

Everything in Booking, plus:

  • Your clinic line, answered by your team inside gema
  • Live AI copilot on every call — answers from your own clinic info
  • 3,000 gema Credits monthly (≈ 1,000 staff call minutes with the copilot)
Ask about Smart Phone
Most popular

gema Front Desk

$299/mo per location

The AI front desk — every call, text, chat and email answered.

Everything in Booking, plus:

  • AI answers every phone call — 24/7, no hold, no voicemail
  • SMS, email & web-chat receptionist
  • Conversational booking, cancellation & rescheduling
  • Reminders by text, email or phone call
  • Intake forms emailed to new patients
  • Cross-channel activity log for your team
  • Escalation to staff when it matters
  • Dedicated phone number — go live today
  • 6,000 gema Credits monthly (≈ 200 AI call minutes)

+ gema Smart Phone on Front Desk: $99/mo with 2,000 more credits (coming soon)

Start with gema Front Desk

Add-ons

AI Visibility

+$29/mo

An AI-readable profile of your clinic, so AI assistants can describe you accurately and send patients to book.

Knowledge base

+$99/mo

A document library gema can search, with shelves that decide who on your team can read each file.

$0 setup · 0% booking commission · no per-practitioner fees · cancel anytime — built to PHIPA and PIPEDA, records stored in Canada.

What's a gema Credit?

A credit is 5 cents. Your plan includes a monthly pool of them, and everything gema does for you — AI calls and chats, every email, text and portal message — draws from it. Front Desk's 6,000 credits cover about 200 minutes of AI calls, or 200 AI conversations, or any mix.

Go past your credits and nothing stops and nothing upgrades itself: extra credits are 5 cents each — $1.50 an AI call minute — billed with your next monthly invoice. Nothing to prepay.

AI phone call, per started minutegema answering your line, AI reminder calls, and talking to gema in your dashboard30 credits
AI chat or text conversationup to 6 AI replies; starts over after 30 minutes of quiet30 credits
Each further AI reply in that conversation5 credits
AI email reply15 credits
Ask gema question (typed)a question you speak in the dashboard is billed as call minutes, not again as a question10 credits
Text message appointment reminderincludes the patient's reply and our acknowledgement3 credits
Any other text we send, per segment160 characters a segment, or 70 when the text has emoji or some accented letters2 credits
Automatic emailconfirmations, reminders, cancellations, reschedules, portal sign-in codes and staff alerts1 credit
Email your team sends a patient1 credit
Text or email a patient sends youa patient's reply to a text reminder is included in the reminder1 credit
Patient portal message, either directionthe portal's AI assistant is billed as an AI chat conversation1 credit
Staff call minute on the gema softphone2 on a toll-free number1 credit
Live call copilot, per minutefrom the moment the copilot joins the call2 credits

Costs nothing

  • Bookings patients make step by step in the booking widget
  • Patients browsing the patient portal — appointments, forms and documents
  • Your calendar and dashboard
  • gema's own account and billing emails to you and your team

gema vs. the alternatives

gema Front Desk

$299/mo

per clinic location · CAD

  • Answers 24/7
  • Books, cancels & reschedules
  • Voice, SMS, chat & email

Answering service

~$850–2K/mo

billed per call

  • Takes messages only
  • Cannot book
  • Phone only

Part-time receptionist

~$2,400/mo

wage + benefits

  • Business hours only
  • One call at a time
  • Sick days, vacation, turnover

Multi-location group? Talk to us about Enterprise

ROI

Someone has to answer the phone.

A clinic whose phone gema answers 200 times a month, at about 3.4 minutes a call billed by the started minute, uses about 780 AI minutes: the 200 that come with gema Front Desk, and about 580 more billed with your monthly invoice. Here is what that costs next to the person you would otherwise hire to answer them.

gema Front Desk
~$1,169
$299 plan + $870 usage · Per clinic location · CAD · $0 setup · cancel anytime
Part-time recept.
~$2,400
wage + benefits · business hours only
Difference over a year
$15K

between gema Front Desk at about $1,169 a month for 200 calls and a part-time receptionist at about $2,400 — and gema does not stop at 5pm.

Request a demo

See gema running your clinic.

Give us your website and we build you a working demo on your real services, practitioners and hours — then email you the link. No call to sit through, no card, nothing to install.

We build your demo from your real services, so your website helps us tailor it to your business.

Optional — we’ll build your demo either way. We only call numbers that ask us to.

FAQ

Pricing questions