Parm Gill
Founder & CEO
Leads company strategy, go-to-market and partnerships. Spends most days with owners and operators, learning where their day goes and making sure gema gives it back.
Press kit
Writing about gema? Start here.
Boilerplate, facts, founders and logos for gema, the operations management platform for business from General Magic Inc. in Ottawa.
2025
Founded
Ottawa
Headquarters
6
gema products, 2 live today
About General Magic Inc.
Short · 61 words
General Magic Inc. builds gema, the AI business partner for independent businesses: an operations management platform that brings clients, schedule, conversations, team and know-how into one system, learns how the business runs, answers any question about it and does the work. It is live today with Canadian clinics and growing across the whole business. Built to HIPAA and SOC 2 standards.
Long · 132 words
General Magic Inc. is an Ottawa company building gema (short for General Magic), the AI business partner for independent businesses and an operations management platform for business. Most businesses run on a dozen tools that don’t talk to each other, held together by people re-typing the same details. gema replaces that glue: clients, schedule, conversations, team and know-how live in one system that learns how the business runs and works alongside the applications it already uses. Owners ask it anything, typed or spoken, and it does the work. gema Front Desk and gema Booking are live today with Canadian clinics; gema Smart Phone, gema Knowledge, gema Websites and gema Search & AI Visibility come next, and gema grows from there across money, growth and team. Built to HIPAA and SOC 2 standards.
gema at a glance.
- Legal name
- General Magic Inc. (operating as gema)
- Name
- gema, short for General Magic. Always lowercase.
- Category
- An AI business partner: the operations management platform for business, working alongside the tools a business already uses
- Founded
- 2025
- Headquarters
- Ottawa, Ontario, Canada
- Team
- Across Canada
- Founders
- Parm Gill, Founder & CEO; Chris Melnick-MacDonald, Co-Founder & Chief Platform Officer
- What it does
- Runs a business’s operations in one place: clients, schedule, conversations, team and know-how, with an AI that knows the business, answers any question about it and does the work.
- Where it is going
- Today the front office. Next, money, growth and team, then more industries and more countries.
- Live products
- gema Front Desk and gema Booking
- Coming next
- gema Smart Phone, gema Knowledge, gema Websites and gema Search & AI Visibility (waitlists open)
- Pricing
- Per location, per month, in Canadian dollars: gema Booking $149, gema Front Desk $299. Each plan includes a pool of gema credits, and usage past the pool is billed monthly. $0 setup and no per-practitioner fees.
- First market
- Canadian allied-health clinics: chiropractic, physiotherapy and massage therapy
- Early access
- Accounting firms, law firms, financial advisors and veterinary clinics
- Integrations
- gema works with many of the applications you already run: your phone line, website, email, practice software and more.
- Privacy
- Built to PHIPA and PIPEDA. Records stored in Canada.
- Vision
- Your business shouldn’t run you.
- Website
- getgema.ai
gema is independent and not affiliated with, endorsed by or sponsored by the companies named here. Product names and trademarks belong to their respective owners and are used only to identify them.
Who builds gema.
Chris Melnick-MacDonald
Co-Founder & Chief Platform Officer
Leads the vision and build of the gema platform, made to run a business the way its best operator would, every hour of every day.
Talk to the founders.
Press, partnerships and investor relations. Write to the founders directly.