Features
Your whole front desk. In one place.
gema answers your patients, books them in, reminds them to come, and keeps your team on top of every conversation — on every channel, around the clock.
Answer every patient
Every call, text, chat and email — answered in seconds, day or night.
Patients reach you however they like. gema picks up, answers from your own clinic rules, and turns the conversation into a booking.
AI phone answering, 24/7
Front Deskgema answers your clinic line on the first ring — evenings, weekends, holidays, and every time your team is with a patient.
Books during the call
Front DeskReal availability, real appointments. gema books, moves and cancels while the caller is still on the line, and confirms it before they hang up.
Hands off to your team
Front DeskWhen a caller needs a person during your open hours, gema transfers the call to your office line. After hours, gema flags it for your team.
Answer text messages
Front DeskPatients text to book, reschedule or ask a question, and gema replies like your best front-desk person would.
AI email replies
Front Deskgema reads patient emails and answers them — booking requests included.
AI chat in your booking widget
All plansA patient on your website can ask a question and book in the same chat window.
Your own dedicated number
Front DeskA local number for gema to answer, ready the day you go live.
Fill the calendar
Online booking your patients actually use.
gema is the booking system, not a layer on top of one — so every answer is a confirmed appointment.
Booking widget for your website
All plansReal-time availability across every practitioner and service. Customise the look, the wording and the services it offers.
Your own booking page
All plansA hosted booking link to share anywhere — Google, Instagram, email signatures.
Cancel and reschedule 24/7
All plansPatients manage their own appointments without calling, so a cancelled slot is back on the calendar in seconds.
Practitioner schedules
All plansWorking hours, breaks and one-off changes for every practitioner, each with their own calendar colour.
Sends bookings to your practice software
All plansEvery booking and cancellation is sent straight into Aspire, Cliniko, Juvonno, IntakeQ / PracticeQ or Practice Better (beta).
Look after patients
Fewer no-shows. Happier patients.
Everything between the booking and the visit, handled.
Reminders that go out on their own
All plansEmail reminders on every plan; on Front Desk, reminders by text, email or an AI phone call.
Delivery you can see
All plansEach reminder, email and text shows whether it reached the patient.
Patient portal
All plansPatients sign in with a one-time code to see their appointments, message your clinic and update their details.
Intake forms, sent for you
Front DeskNew patients get their paperwork by email as soon as they book their first visit.
One Inbox for patient messages
All plansWebsite and portal messages wait in one place until someone on your team marks them done.
Run the desk
See everything. Miss nothing.
The tools your team uses every day, in one place.
A complete patient record
All plansEvery patient with their appointments, conversations, notes and tags, searchable in seconds.
Recordings and transcripts
Front DeskEvery call, text, chat and email in one activity log — who reached out, what they wanted, and whether it became a booking.
Analytics dashboard
All plansBookings, after-hours activity, which channels patients use, and how many bookings gema made.
Ask gema
All plansYour team asks gema anything about the clinic — typed or out loud — and it answers or does the job.
Roles for your whole team
All plansOwners, admins and clinicians each see what they need — clinicians see their own patients.
Multi-location ready
All plansSwitch between clinic locations from one sign-in.
Usage alerts
All plansAn email when you reach 75, 90 and 100% of your monthly credits, so there are no surprises.
Guided go-live checklist
All plansA checklist that fills itself in from your setup and walks you to launch.
Grow with gema
Add what your clinic needs.
Optional extras, priced per location.
AI Visibility
Add-on · $29/moAn AI-readable profile of your clinic, so AI assistants can describe you accurately and send patients to book.
Knowledge base
Add-on · $99/moA document library gema can search, with shelves that decide who on your team can read each file.
gema Smart Phone
Coming soonYour own team answers the clinic line inside gema, with an AI copilot on every call. A separate product from Front Desk.
Security and control
Built to PHIPA and PIPEDA. Records stored in Canada.
Patient privacy built into how gema works, not bolted on.
Encrypted in transit and at rest
All plansPatient records are encrypted in transit and at rest.
Masked contact details
All plansPatient email, phone and date of birth are masked until someone chooses to reveal them — and every reveal is logged.
An access log you can read
All plansOpening a patient record in our internal tools writes an append-only log entry you can read back.
Request a demo
See gema running your clinic.
Give us your website and we build you a working demo on your real services, practitioners and hours — then email you the link. No call to sit through, no card, nothing to install.

