Features

Your whole front desk. In one place.

gema answers your patients, books them in, reminds them to come, and keeps your team on top of every conversation — on every channel, around the clock.

Answer every patient

Every call, text, chat and email — answered in seconds, day or night.

Patients reach you however they like. gema picks up, answers from your own clinic rules, and turns the conversation into a booking.

AI phone answering, 24/7

Front Desk

gema answers your clinic line on the first ring — evenings, weekends, holidays, and every time your team is with a patient.

Books during the call

Front Desk

Real availability, real appointments. gema books, moves and cancels while the caller is still on the line, and confirms it before they hang up.

Hands off to your team

Front Desk

When a caller needs a person during your open hours, gema transfers the call to your office line. After hours, gema flags it for your team.

Answer text messages

Front Desk

Patients text to book, reschedule or ask a question, and gema replies like your best front-desk person would.

AI email replies

Front Desk

gema reads patient emails and answers them — booking requests included.

AI chat in your booking widget

All plans

A patient on your website can ask a question and book in the same chat window.

Your own dedicated number

Front Desk

A local number for gema to answer, ready the day you go live.

Fill the calendar

Online booking your patients actually use.

gema is the booking system, not a layer on top of one — so every answer is a confirmed appointment.

Booking widget for your website

All plans

Real-time availability across every practitioner and service. Customise the look, the wording and the services it offers.

Your own booking page

All plans

A hosted booking link to share anywhere — Google, Instagram, email signatures.

Cancel and reschedule 24/7

All plans

Patients manage their own appointments without calling, so a cancelled slot is back on the calendar in seconds.

Practitioner schedules

All plans

Working hours, breaks and one-off changes for every practitioner, each with their own calendar colour.

Sends bookings to your practice software

All plans

Every booking and cancellation is sent straight into Aspire, Cliniko, Juvonno, IntakeQ / PracticeQ or Practice Better (beta).

Look after patients

Fewer no-shows. Happier patients.

Everything between the booking and the visit, handled.

Reminders that go out on their own

All plans

Email reminders on every plan; on Front Desk, reminders by text, email or an AI phone call.

Delivery you can see

All plans

Each reminder, email and text shows whether it reached the patient.

Patient portal

All plans

Patients sign in with a one-time code to see their appointments, message your clinic and update their details.

Intake forms, sent for you

Front Desk

New patients get their paperwork by email as soon as they book their first visit.

One Inbox for patient messages

All plans

Website and portal messages wait in one place until someone on your team marks them done.

Run the desk

See everything. Miss nothing.

The tools your team uses every day, in one place.

A complete patient record

All plans

Every patient with their appointments, conversations, notes and tags, searchable in seconds.

Recordings and transcripts

Front Desk

Every call, text, chat and email in one activity log — who reached out, what they wanted, and whether it became a booking.

Analytics dashboard

All plans

Bookings, after-hours activity, which channels patients use, and how many bookings gema made.

Ask gema

All plans

Your team asks gema anything about the clinic — typed or out loud — and it answers or does the job.

Roles for your whole team

All plans

Owners, admins and clinicians each see what they need — clinicians see their own patients.

Multi-location ready

All plans

Switch between clinic locations from one sign-in.

Usage alerts

All plans

An email when you reach 75, 90 and 100% of your monthly credits, so there are no surprises.

Guided go-live checklist

All plans

A checklist that fills itself in from your setup and walks you to launch.

Grow with gema

Add what your clinic needs.

Optional extras, priced per location.

AI Visibility

Add-on · $29/mo

An AI-readable profile of your clinic, so AI assistants can describe you accurately and send patients to book.

Knowledge base

Add-on · $99/mo

A document library gema can search, with shelves that decide who on your team can read each file.

gema Smart Phone

Coming soon

Your own team answers the clinic line inside gema, with an AI copilot on every call. A separate product from Front Desk.

Security and control

Built to PHIPA and PIPEDA. Records stored in Canada.

Patient privacy built into how gema works, not bolted on.

Encrypted in transit and at rest

All plans

Patient records are encrypted in transit and at rest.

Masked contact details

All plans

Patient email, phone and date of birth are masked until someone chooses to reveal them — and every reveal is logged.

An access log you can read

All plans

Opening a patient record in our internal tools writes an append-only log entry you can read back.

How gema protects patient data →

Request a demo

See gema running your clinic.

Give us your website and we build you a working demo on your real services, practitioners and hours — then email you the link. No call to sit through, no card, nothing to install.

We build your demo from your real services, so your website helps us tailor it to your business.

Optional — we’ll build your demo either way. We only call numbers that ask us to.