Your hands are on a patient.
The phone is ringing anyway.
gema Front Desk answers every call 24/7, books assessments and follow-up treatments across your physios, kinesiologists and RMTs, and answers patient texts the same way — $299/mo per location. Or start at $149/mo with online booking that books patients on its own. $0 setup.
Solutions
Built for physiotherapy clinics.
Everything gema does for a physiotherapy clinic, and the plan each part comes in. A part-time receptionist runs about $2,400 a month. An answering service takes messages for $850–$2,000 and still cannot book anyone. gema starts at $149 per clinic location — $0 setup, 0% booking commission, no per-practitioner fees.
The phone gets answered while you treat
gema picks up on the first ring, day or night, and books, moves or cancels the appointment without pulling anyone off the floor.
Patients who text get booked by text
Somebody who just hurt their back at 8 p.m. can text instead of leaving a voicemail. gema answers by text and books the assessment before they try the next clinic.
Patients rebook their own follow-ups
Real openings in a booking widget on your website, with the therapist they are already seeing. Patients book, move and cancel their own visits instead of phoning the desk.
Assessments and treatments, booked correctly
An initial assessment and a follow-up treatment are different lengths. gema books each across physiotherapists, kinesiologists and massage therapists from your own schedule.
A reminder before every visit
Confirmations and reminders go out automatically — by email on Booking, by text or email on Front Desk — and patients can move an appointment rather than simply not turning up.
Phone, text, email and chat — one desk
gema answers all four the same way, books from any of them, and leaves your team one thread per patient instead of four places to look.
In Canada
Built around the Canadian physiotherapy funding maze
Almost nobody phones a Canadian physio clinic with a simple question. They are a WSIB claimant who has been told to start treatment this week. They are an ICBC or motor-vehicle claimant counting approved visits. They are asking whether you are one of the OHIP-funded clinics, or working through an extended health plan with a per-visit cap and a paperwork requirement they do not understand. Meanwhile your physiotherapists are in the gym with patients and the front desk is one person who is also processing a discharge. gema answers every one of those calls, at any hour, and books correctly rather than generically. An initial assessment and a follow-up treatment are different lengths and often different practitioners, and gema knows which is which, whose hours are whose, and what you allow it to book. It answers the funding questions in your own words — whether you take those claims, what to bring, who to ask for — and escalates anything outside that to your team instead of improvising. Coverage checks, approved-visit counts and claims stay with the people who handle them now. Records are stored in Canada, and gema is built for PHIPA and PIPEDA.
gema Front Desk
Four channels. One AI answering all of them.
Voice, SMS, web chat and email — gema answers all four, day and night, and books the appointment. That is gema Front Desk, $299/mo per clinic location. Want self-serve online booking instead, with AI chat in your booking widget and the patient portal? That is gema Booking, $149.
Voice Agent
Picks up on the first ring, 24/7. No hold music, no voicemail, no patient calling the clinic down the street instead.
- Books, cancels & reschedules appointments
- Checks real-time availability across your team
- Answers hours, parking, direct billing & service questions
- Transfers calls to your team during open hours
Setup
Live today. No dev team required.
Set up your clinic
gema is your booking system — it owns your calendar, availability and bookings, so there is no separate scheduler to wire up. Add your services, practitioners and hours in the dashboard. No developer needed.
Give it your rules
Hours, direct billing, cancellation policy, which appointment types it may book and for whom. gema follows your configuration exactly — and asks your team when it should not decide alone.
Go live today
Put the booking widget on your website and let patients book themselves. Add gema Front Desk and forward your phone, embed the chat widget, turn on SMS and email — it answers from the first call.
Integrations
Your chart stays where it is. Your bookings go straight into it.
gema owns the calendar and takes the booking. Every confirmed booking — and every cancellation — is sent straight into Aspire, Cliniko, Juvonno, IntakeQ / PracticeQ or Practice Better (beta), so your chart matches the day. Run something else? Tell us what it is.
Disclaimer: gema is an independent service and is not affiliated with, endorsed by, sponsored by, or in any official partnership with the companies named above. All third-party product names, company names, logos, trademarks and brands are the property of their respective owners and are referenced here for identification and illustrative purposes only. Such reference does not constitute or imply endorsement, sponsorship, certification, or affiliation. Integration availability may change without notice and is not guaranteed; a reference to a third-party system is not a commitment that the integration is currently available.
Live — not a recording
Talk to gema.
This is the same AI that would answer your clinic’s phone. Click, speak, interrupt it, try to trip it up. No form first.
Try saying
Pricing
Priced per location. Built to grow.
Priced per clinic location — never per practitioner. Start with online booking, put your own team on a smarter phone, or give gema the whole front desk.
A part-time receptionist runs about $2,400 a month. An answering service that only takes messages runs $850–2,000. gema starts at $149.
gema Booking
Online booking, scheduling and the patient portal, with AI chat in your booking widget.
- Booking widget for the website you already have
- Scheduling across your practitioners and services
- AI chat inside your booking widget
- Patient portal — appointments, messages & documents
- Self-serve cancel & reschedule, 24/7
- Email confirmations & reminders
- Ask gema — your staff's AI assistant
- 1,000 gema Credits monthly (≈ 33 AI chats)
gema Smart Phone
Everything in Booking, plus your clinic line answered by your team in gema — with gema assistance on every call.
Everything in Booking, plus:
- Your clinic line, answered by your team inside gema
- Live gema assistance on every call — answers from your own clinic info
- 3,000 gema Credits monthly (≈ 1,000 staff call minutes with gema assistance)
gema Front Desk
The AI front desk — every call, text, chat and email answered.
Everything in Booking, plus:
- AI answers every phone call — 24/7, no hold, no voicemail
- SMS, email & web-chat receptionist
- Conversational booking, cancellation & rescheduling
- Reminders by text, email or phone call
- Intake forms emailed to new patients
- Cross-channel activity log for your team
- Escalation to staff when it matters
- Dedicated phone number — go live today
- 6,000 gema Credits monthly (≈ 200 AI call minutes)
+ gema Smart Phone on Front Desk: $99/mo with 2,000 more credits (coming soon)
Start with gema Front DeskWhat's a gema Credit?
A credit is 5 cents. Your plan includes a monthly pool of them, and everything gema does for you — AI calls and chats, every email, text and portal message — draws from it. Front Desk's 6,000 credits cover about 200 minutes of AI calls, or 200 AI conversations, or any mix.
Go past your credits and nothing stops and nothing upgrades itself: extra credits are 5 cents each — $1.50 an AI call minute — billed with your next monthly invoice. Nothing to prepay.
Costs nothing
- Bookings patients make step by step in the booking widget
- Patients browsing the patient portal — appointments, forms and documents
- Your calendar and dashboard
- gema's own account and billing emails to you and your team
$0 setup · 0% booking commission · no per-practitioner fees · cancel anytime — built to PHIPA and PIPEDA, records stored in Canada.
gema vs. the alternatives
gema Front Desk
$299/mo
per clinic location · CAD
- Answers 24/7
- Books, cancels & reschedules
- Voice, SMS, chat & email
Answering service
~$850–2K/mo
billed per call
- Takes messages only
- Cannot book
- Phone only
Part-time receptionist
~$2,400/mo
wage + benefits
- Business hours only
- One call at a time
- Sick days, vacation, turnover
Multi-location group? Talk to us about Enterprise
ROI
Someone has to answer the phone.
A clinic whose phone gema answers 200 times a month, at about 3.4 minutes a call billed by the started minute, uses about 780 AI minutes: the 200 that come with gema Front Desk, and about 580 more billed with your monthly invoice. Here is what that costs next to the person you would otherwise hire to answer them.
between gema Front Desk at about $1,169 a month for 200 calls and a part-time receptionist at about $2,400 — and gema does not stop at 5pm.
Request a demo
See gema running your clinic.
Give us your website and we build you a working demo on your real services, practitioners and hours — then email you the link. No call to sit through, no card, nothing to install.
FAQ